DESIGN RATIONALE
In 2020, the NBA Finals were not open for fans to attend live or in-person. NBA Latin America decided to create a box for VIP fans and influencers to create a virtual “party in a box.” The idea was that while fans could not be present in the arenas for the Finals, they could invite friends to their house and have a unique NBA experience, just the same. Within the box were certain branded and themed elements like shirts, party items, digital access passes, and so on. In this project all the packaging, promo items, and deliverables were custom designed for the box. This was one of several designs presented to the client, and was chosen for final production and distribution.