DESIGN RATIONALE:
The website for the Dominican Republic has won awards in the past, so the bar was high for the re-design. However, it did have some challenges. The approach for this project was to create a modular, adaptable, easy to use, responsive design, while raising the bar even higher. In this design, the country itself is the hero. All the imagery speaks for itself with clear hierarchy and organized UX/UI, and the color palette compliments all the colors found naturally. This design was one of three designs from various designers and agencies presented to the client, and this was the winning design chosen for development.