DESIGN RATIONALE
Charlie Mike, Inc. is a new nonprofit for military veterans launched on Veteran’s Day 2022, with a presence in North Carolina and South Florida. The challenge for any new organization is to make an impact, and stand out while being new; getting lost in the clutter as a newcomer is always a risk. One of the ways to avoid that struggle is to look different than any other organization out there — especially those with a similar mission. A clean, modern, and modular approach creates a significant differentiator for the brand and the mission. This design and branding solution allows for powerful storytelling through bold visuals, while standing out from other nonprofits in a “sea of sameness.”